The program will aim to provide aspiring artists with tips, tools, and resources that are essential in developing a successful career.
Through the Mercy Myra Artist Development, as it has been coined the singer will train these artists using her own experiences as a mother and artiste throughout her career.
To join the program the artists will be required to pay an annual fee of as little as Ksh.1,200.
"Many artists tend to believe the fairy tale that if you have a nice voice and a few likes on Facebook then you will naturally have a successful career," said Myra.
"This is so not true. I've learned so much in the last few years. A balanced individual gives you the competitive edge in becoming a successful artist," she said.
Jason Lutes, Strategic Director of Nu Royal Records, said, "With the incredible musical background of Herman Little, his ability to cultivate new ideas and relationships combined with the tenacious rhythm of Mercy Myra makes this program essential for aspiring artists."